حل واجبات الجامعة العربية المفتوحة

00966597837185 - 0597837185

او بالواتس 00966597837185

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Course Code: BE210 (BE210/4)





The TMA Questions
Jazeera Airways
Jazeera Airways K.S.C.P. (the “Ultimate Parent Company”) was incorporated by Amiri Decree on 3 March 2004 as a Kuwaiti Public Shareholding Company under the laws of Kuwait and is engaged in the business of air transportation and commercial passenger services under a license from the Directorate General of Civil Aviation.

You can download the 2016 annual report for Jazeera Airways directly from the following web page:
http://www.jazeeraairways.com/FinancialReports.aspx
Instructions:
Use the annual report to answer the following questions:
What are the consolidated financial statements of Jazeera Airways K.S.C.P. (“the Ultimate Parent Company”) and its subsidiaries (collectively “the Group”)?

[10 marks]
What is the basis of preparation of the consolidated financial statements 2016?

[5 marks]

List five objects of the Ultimate Parent Company?
[5 marks]
What are the subsidiaries of the Ultimate Parent Company?
[5 marks]
Go through the “INDEPENDENT AUDITORS’ REPORT TO THE SHAREHOLDERS” and answer the following questions:

Who is responsible for the preparation and fair presentation of these consolidated financial statements?

What is the name of the independent auditors?

What is the basis for opinion of the independent auditor, and determine the auditor’s responsibilities for the audit of the consolidated financial statements?

[15 marks]
What are the total assets of Jazeera Airways at December 31, 2016 and at December 31, 2015? Write Jazeera airways’ accounting equation at December 31, 2016 & December 31, 2015, by filling “Assets=Liabilities + Stockholders’ Equity”.

[10 marks]
Identify Revenue for the years 2016 and 2015. Did Revenue increase or decrease in 2016 compared with 2015? Comment.
[15 marks]

Identify Net Profit (Net Income) for the years 2016 and 2015. Did Net Profit increase or decrease in 2016 compared with 2015. Based on this, was the year 2016 better or worse than the year 2015? Comment.
[15 marks]

Compute Jazeera airways’ current ratio at December 31, 2016 and December 31, 2015. Did the company’s ability to pay current debts improve or deteriorate or did it remain the same. Comment briefly on your findings.
[10 marks]
Compute the debt ratio for Jazeera airways as of December 31 2016 and December 31, 2015. Comment on your answer.

[10 marks]
End of TMA Questions









حل واجبات الجامعة العربية المفتوحة

00966597837185 - 0597837185

او بالواتس 00966597837185

[email protected]

حل واجبات الجامعة العربية المفتوحة

00966597837185 - 0597837185

او بالواتس 00966597837185

[email protected]





B301 A: Making Sense of Strategy I
SPRING- Semester 2017 – 2018
Question
Analyzing the external environment is a critical step in recognizing and understanding the opportunities and threats that organizations face.
Assuming that you are strategy specialist, take industry environment of your own country as the focal point Bahrain, Lebanon, Oman, Jordan, Kuwait, Egypt, Saudi Arabia, Sudan)

Required:
1-Critically analyze and discuss the impact of internet and digital technologies on each of the Five Competitive Forces. (1000 words)

2. Critically highlight and discuss four threats of entry to new entrants in small scale entrepreneurship in your country and suggest ways to overcome them. (500 words)









حل واجبات الجامعة العربية المفتوحة

00966597837185 - 0597837185

او بالواتس 00966597837185

[email protected]

حل واجبات الجامعة العربية المفتوحة

00966597837185 - 0597837185

او بالواتس 00966597837185

[email protected]





BE200 – Marketing Management
Tutor Marked Assessment
MG
Spring 2017



Case Study: How Fujitsu Services Uses Segmentation to Prioritize Sales Opportunities

In 2007, Fujitsu, a world leading IT Services Company, realized that it was spreading its attention too thinly across the U.K. market. It knew that there were existing and potential customers that were worth a more focused selling effort, but it was not sure where to apply the resources to get the most payback (profit).
So, Fujitsu’s marketing leaders set out to segment its private sector customers and prospects (mainly large corporations) within the various industries it serves—what Fujitsu calls sector mapping. The goal of the effort was simple: “Win bigger deals more often by focusing on the most important opportunities and by building longer-term relationships with a target group of 30–40 companies.”

Question 1: (20 Marks)
a. What is the mistake Fujitsu was doing before 2007 and what strategy did the company adopt to treat it? (10 Marks)
b. As Fujitsu marketing manager, give some recommendations about the way the company should develop its marketing campaign based on the elements of the marketing mix. (10 Marks)

Word count: 350 words
Question 2: (40 Marks)
a. Explain the three main marketing strategies applied by companies in order to gain competitive advantage in the current dynamic environment. (15 Marks)
b. How did Fujitsu apply segmentation among the marketing strategies explained in part (a) of question 2? (10 Marks)
c. Explain the Five steps used by Fujitsu to identify attractive companies within each industry. (15 Marks)
Word count: 350 words.
Question 3: (20 Marks)
Name and describe the elements of the company’s microenvironment factors illustrating the importance of each one. (20 Marks)
Word count: 300 words

Question 4: (20 Marks)
How did you decide on the college or university you are currently attending? Based on BE200 material and on your own experience describe the factors that influenced your decision and the decision-making process you followed.
Word count: 200 words










حل واجبات الجامعة العربية المفتوحة

00966597837185 - 0597837185

او بالواتس 00966597837185

[email protected]

حل واجبات الجامعة العربية المفتوحة

00966597837185 - 0597837185

او بالواتس 00966597837185

[email protected]





BE200 – Marketing Management
Tutor Marked Assessment
MG
Spring 2017



Case Study: How Fujitsu Services Uses Segmentation to Prioritize Sales Opportunities

In 2007, Fujitsu, a world leading IT Services Company, realized that it was spreading its attention too thinly across the U.K. market. It knew that there were existing and potential customers that were worth a more focused selling effort, but it was not sure where to apply the resources to get the most payback (profit).
So, Fujitsu’s marketing leaders set out to segment its private sector customers and prospects (mainly large corporations) within the various industries it serves—what Fujitsu calls sector mapping. The goal of the effort was simple: “Win bigger deals more often by focusing on the most important opportunities and by building longer-term relationships with a target group of 30–40 companies.”

Question 1: (20 Marks)
What is the mistake Fujitsu was doing before 2007 and what strategy did the company adopt to treat it? (10 Marks)
As Fujitsu marketing manager, give some recommendations about the way the company should develop its marketing campaign based on the elements of the marketing mix. (10 Marks)

Word count: 350 words
Question 2: (40 Marks)
Explain the three main marketing strategies applied by companies in order to gain competitive advantage in the current dynamic environment. (15 Marks)
How did Fujitsu apply segmentation among the marketing strategies explained in part (a) of question 2? (10 Marks)
Explain the Five steps used by Fujitsu to identify attractive companies within each industry. (15 Marks)
Word count: 350 words.
Question 3: (20 Marks)
Name and describe the elements of the company’s microenvironment factors illustrating the importance of each one. (20 Marks)
Word count: 300 words

Question 4: (20 Marks)
How did you decide on the college or university you are currently attending? Based on BE200 material and on your own experience describe the factors that influenced your decision and the decision-making process you followed.
Word count: 200 words










حل واجبات الجامعة العربية المفتوحة

00966597837185 - 0597837185

او بالواتس 00966597837185

[email protected]

حل واجبات الجامعة العربية المفتوحة

00966597837185 - 0597837185

او بالواتس 00966597837185

[email protected]





ASSIGNMENT 1- PRINCIPLES OF MANAGEMENT (MGT101)

Assignment upload in Week 4 (Sunday)
CASE STUDY/PROJECT REPORT ASSIGNMENT
Starbucks’ Growth Destroyed Brand Value
Leadership & Managing People Case
Starbucks announcement that it will close few stores in Saudi Arabia admission of limits to growth.
The founder Howard Schultz recognized the problem that his own growth strategy had created: “Stores no longer have the soul of the past and reflect a chain of stores vs. the warm feeling of a neighborhood store.” Starbucks tried to add value through innovation, offering wi-fi service, creating and selling its own music. More recently, Starbucks attempted to put the focus back on coffee, revitalizing the quality of its standard beverages. But none of these moves addressed the fundamental problem: Starbucks is a mass brand attempting to command a premium price for an experience that is no longer special.
How will you help company to recover and expand its operation in Saudi Arabia. The Company hired you as CEO of Starbucks coffee in Saudi Arabia
Assignment Objectives & Requirements:
To sustain and expand the Starbucks Stores in Kingdom of Saudi Arabia, you have to write the: (400 – 500 words)
Identify the competitive advantage (s) in business for growth
What are the different Products and type of services that can be offered.
Business objective/goals/vision
Identify and describe the four managerial functions that can be applied in Starbucks business in Saudi Arabia. (200 – 300 words)
Explain the different types of planning for the different levels of management in Starbucks in KSA. Include the typical time frame for which each plan is created. (200 – 300 words)
Discuss different theoretical perspectives about management in context of Starbucks. Give at least three reasons. (100 - 200 words)
Conclude your report. (100 – 200 words)









حل واجبات الجامعة العربية المفتوحة

00966597837185 - 0597837185

او بالواتس 00966597837185

[email protected]